Cell phone ring tones are getting more sophisticated. “When combined with technology that allows them to sound like music instead of its tinny shadow, and programs that allow anyone to make, mix or otherwise devise his or her own ringtones, the seven songs on the Timbaland album – among the first meant to be played on a phone, not a radio or CD player – suggest that ring tones are not merely a new money-maker; they are a new art form.”