“We’ve entered an era in which ambitious developers are not just open to the notion of working with architecture’s boldest talents but, in certain high-profile cases, are desperate to avoid working without them. So-called ‘starchitects’ have become too valuable now, as urban alchemists and as marketing vehicles, for developers to ignore.” It’s merely an extension of the overpowering star quality architects like Frank Gehry have brought to bear on the world of urban planning, but the embrace of the starchitects’ often-unusual visions by the general public has served to change the entire face of building design in the U.S.