A new study reports that nearly 26 million attended non-profit arts events in New York City in 2004. “For New York City’s legitimate theatre industry, one of the report’s central conclusions — that the total audience for nonprofit cultural organizations is ‘more than twice that of the Broadway theatre’ — is doubtless going to be subject to spin and interpretation. For example, it might be seen as representing Broadway’s relative strength both as a cultural and tourist destination and as a universally recognized brand.”