“While movie studios panic over declining theater attendance, Web sites such as Ifilm and Bay Area-based AtomFilms are growing an audience in search of an alternative to Hollywood. TV networks and film production companies in the United States and abroad scan the sites. Film festivals, such as Cinequest of San Jose, now use similar technology to screen movies online. Analysts say the growing Internet film industry is far from changing how mainstream America views movies — but the business is starting to pay off for filmmakers.”