There’s a prevailing wisdom that “classical music is elitist, inaccessible, stuffy, boring and uncool. As a mass-market view, it would be wonderful to be able to turn it into something less dismissive, more embracing, more informed. The success of Classic FM, the affordable riches of the Proms, Radio 3’s tie-loosening and the vibrant marketing/education/ programming initiatives of my colleagues around the country can all counter the insidious tendency to use the C-word as a jeer word. Such leadership and advocacy can’t be done by the classical music fraternity alone. The broader constituency of intelligent, educated, culturally literate people (OK, you) needs to back classical music, too.”