Everyone knows why Broadway producers covet the addition of Hollywood stars to their shows: fame = box office. But why are so many stars equally keen to abandon their pampered L.A. lifestyles and outrageous film salaries for the cutthroat and (comparatively) low-paying world of Broadway? The answer usually lies in the murky world of PR: put simply, an actor needing an image overhaul can do a lot worse than establishing himself in what continues to be known as the “legitimate theatre.”