“Jane Austen’s peerless depictions of Regency England still chime with audiences across the globe. But in 2005 she is also a brand, perhaps the most profitable literary brand. Her stock is certain to rise again in the coming weeks as the new Hollywood version of Pride and Prejudice, starring Keira Knightley and Matthew Macfadyen, hits cinemas in the UK. The UK’s multi-million pound Austen industry is gearing itself up for a busy autumn.”