Can A Single Painting Do More Than A Whole Exhibition?

Not every museum can afford to bring in the so-called blockbuster shows that have increasingly come to be the financial backbone of the visual arts industry, but smaller institutions do have another option for drawing a crowd: a single, spectacular, and (most importantly) high-profile work borrowed or bought to get bodies in the door. These “destination pictures” not only serve as a draw unto themselves, but unlike a blockbuster show, they sit well in the midst of the museum’s larger collection, inviting patrons to experience all the museum has to offer.