“Instant Live recordings made with Universal labels will be sold at shows, and also made available on the Instant Live Web site, individual band sites, and also via online retailers. The concept of selling recordings of live concert echoes what happened in the 1960s, when the underground bootleg industry, operating outside the auspices of the record labels, started to fulfill fan needs by, for example, offering recordings of concerts they could not afford to attend. In the last couple of years, technology has made it profitable for artists and companies to record and sell instant live recordings to the audience–all through legal means.