“Almost out of earshot, questions are being asked about whether it is wise for the United States’s cultural image to be shaped exclusively by the marketplace. More specifically, with Washington now dusting off public diplomacy as a strategy to combat rampant anti-Americanism, is it time to revive cultural diplomacy? The purpose would not be to mute American popular culture. Instead, rather than trying to compete for the attention of the masses, cultural diplomacy would aim to persuade political and intellectual elites of the virtues of American civilization. This approach is now being quietly promoted by several arts lobbies in the United States.”