So says one of Florence’s top researchers, who has studied more than 100 people who have been rushed to hosptital after collapsing. “The artistic intoxication is caused by a combination of several things, including the stress of the trip, an ‘overdose’ of beautiful art and the degree of sensitivity of the person. We should not forget that a work of art is a very powerful stimulus and can stimulate memories in our unconscious, sometimes triggering a crisis.”