In Rats, At Least, Brain Goes Nuts For Sugar

Scientists have pinpointed a spot in the brain that associates pleasure with sweet tatses. “Sweetness by itself is merely a sensation, they note. Its pleasure arises within the brain, where neural systems actively paint pleasure onto the sensation to generate a ‘liking’ reaction. The study pinpointed a pleasure spot within a larger part of the brain responsible for appetite in the nucleus accumbens, the lower front of the brain. There’s a ‘liking’ cube tucked within a larger ‘wanting’ cube.”