James Frey is only the latest in along string of authors and memoirists recently exposed for fabricating all or part of their supposedly non-fiction work. But how much responsibility should a publisher bear for fact-checking such works? After all, memoirs are by definition works of personal memory, and as such, are often difficult to verify. Still, some literary agents and publishers are saying that the Frey Affair has been a major wake-up call for the industry.