Should the internet be reconfigured to allow internet companies to provide premium access for some content? It’s a very bad idea. “After all, once we get away from the idea that the pipes just move bits around without really caring what data is being transmitted, it’s a small step to discriminating against some forms of content and then targeting specific sites, services or users. Instead of an “end-to-end” network, we would end up with something more like the phone network, along with a complicated array of charging schemes for “0800”, “0845” and “0871” sites.”