Nielsen is figuring out ways to measure ratings for shows on Tivo, on cell phones, on computers. But if one of the big draws to Tivo is being able to skip commercials, what do ratings matter to advertisers?
Nielsen is figuring out ways to measure ratings for shows on Tivo, on cell phones, on computers. But if one of the big draws to Tivo is being able to skip commercials, what do ratings matter to advertisers?