“The trouble with brainstorming is that it reduces people into impersonal little thought bites, little sound bites. It doesn’t allow them to access their imagination the way they can with avatars, and it doesn’t allow personal emotional investment. Its emphasis on nonjudgmental positivity prevents animus and its bitter, exciting battles. Brainstorming, with its image of storm troopers from faceless military platoons or free-associating advertising drones, encourages hivemind rather than originality.”