Will Podcasting Threaten Public Radio’s Revenue Stream?

Podcasting has been a godsend for many public radio shows, allowing them a way to distribute their product far more widely than traditional radio allows. But the phenomenon may be hurting America’s public radio stations – after all, when a listener gets used to hearing his favorite shows through downloadable audio, he’s no longer listening to his local public station, which puts him out of range of the dreaded pledge drives.