“Aggregation and indexing have also had the unintended consequence of flattening the hierarchy of movie critics: Inevitably, The New York Times or Chicago Tribune reviewers are taken off their perch when their sound bites appear next to Movie Mom at Yahoo! Movies, Ericsnider.com, or (our favorite) Hollywood Bitchslap. Even worse, their opinions are devalued when they become just one datapoint in an average score.”