Because Teletubbies Didn’t Skew Young Enough?

Niche programming is one thing, but do newborns really need their own TV channel? Probably not, but they’re getting one, and those behind it are taking steps to insulate themselves against the inevitable backlash. “In almost every way, BabyFirstTV is an ideal match for its prospective demographic — at its best it is spirited, lively and full of simple wonder, and at its worst it is utterly innocuous.”