Increasingly, celebrities are claiming ownership of any mention of their famous selves. “Some worry that publicity rights have already expanded too far, allowing celebrities unilaterally to dictate how the rest of us can portray them. Others respond that it’s simply the law’s reasonable recognition of the economic value of celebrity. The issues and arguments can be similar to those in trademark and copyright cases. In a unique way though, right-of-publicity disputes are also about fame-who owns it, and what it’s worth.”