“To those who dwell in the design universe, Apple Computer has accomplished the near-impossible: making nerdy computing products seem hip and friendly. Sleek, ergonomic, and accessible, first their computers and now their iPods have gained raves and a cult following, and they have brought terms like “nano” out of geekdom and into everyday use… Now, with the opening of an architecturally audacious retail store in Manhattan, Apple has crossed another design threshold. The Apple Store Fifth Avenue has made the ultimate statement of design and product packaging by morphing the design of Apple products with the design of the building that houses them.”