To try to compete with music downloads, Universal, the world’s largest CD producer, is revamping its CD cases, replacing some jewel boxes with cardboard sleeves. “Universal Music Group is introducing three tiers of packaging in Europe, also including deluxe and sturdier versions of the standard case. It expects the basic CDs to sell for about £7, the standard for about £10, and the deluxe – offering bonus CDs or DVDs – for around £14.”