“In the age of widespread broadband access, iTunes video and video sites like Youtube.com, television viewers are migrating en masse to the Internet, looking not only to watch their favorite shows online but also for ways to discuss and engage with those shows. As a result, the blogs, communities like livejournal.com and message boards devoted to television shows are becoming more popular — and mainstream — forums for viewer discussion and feedback. And the people behind the shows have taken note.”