Two London orchestra executives are taking great umbrage with a Guardian critic who recently painted the classical music industry as out of touch with the public and obsessed with money and marketing gimmicks. “Money is important – it keeps orchestras in business – but it is wrong to say that the extra commitment is not there… Little in life remains unaffected by the market economy – including English symphony orchestras. To succeed, we have to attract sponsors and be able to fund our activities. Diversifying and trying new ventures, such as producing DVDs aimed at six-month-olds, allows us to reach out to new audiences and become self-financing.”