The Aspen Music Festival is billing itself as “America’s Premiere Music Festival” since new CEO Alan Fletcher arrived this spring. Premiere? “Why do we segregate ourselves as classical? Newport Jazz is fantastic, but they’re sort of intermittent. Monterey? Burning Man? Lollapalooza? Who would be the premier music festival if we are not that? So, as a marketing principle, I just thought, let’s just go for it and see what people say.”