Would You Like A Side Of Fiction With That?

In an age when books are more accessible than ever, but independent booksellers are an endangered species, publishers are trying ever more innovative techniques to get their product in the hands of readers. The latest trend is books as a lifestyle accessory, sold alongside clothing, coffee, even lunch meat. “What began as a trickle of cookbooks in kitchen shops and do-it-yourself titles in hardware stores has become, in recent months, the fastest growing component in many major publishers’ retail strategies.”