Partnerships between cultural institutions and corporate entities have gone creative. Take the Brooklyn Academy of Music. “To capitalize on Brooklyn’s building boom, BAM reached out to real estate developers, encouraging them to use BAM as a selling point with potential buyers. Through the developers, BAM is tapping into a new pool of potential patrons. … For example, memberships to the BAM Cinema Club are given as gifts to apartment buyers. This gives developers a perk to welcome prospective buyers, while BAM gets a direct connection to future audiences.”