“No one is a bigger supporter of the fast-food emporiums that have colonized the known world than Hollywood’s studios. For the last 10 years, Disney had a cozy partnership with McDonald’s, with promotions specifically aimed at introducing young fans of ‘The Incredibles’ and ‘Pirates of the Caribbean’ to the pleasures of Happy Meals. The 10-year pact, valued at more than $2 billion, has just ended, but Disney has not ruled out doing individual McDonald’s tie-ins in the future.”