Should We Trade Commercials For Product Placement?

Ever since the TiVo began to gain traction in the television marketplace, consumer advocates have worried that the ability for viewers to skip over commercials would lead to more product placement within shows. Dan Brown says that would be just fine with him. “The deal I have in mind would be a classic quid pro quo. Each side would get something. The first step would be a ban on commercials. That’s right. There would be no more commercials on TV. In return, TV producers would be allowed to do as much product placement as possible.”