Text messages from your favorite (or soon-to-be not-so-favorite) theatre company? Turns out that “marketing theatre by SMS has not only been going on for some time but is, in fact, a hotly contested issue which plummets us straight into all sorts of engagingly troublesome debates about public vs private and intrusion vs information in the digital age. There is no consensus whatsoever, it seems, on whether marketing by text is the new frontier of theatre ticket sales or a noxious further erasure of the boundaries of personal space.”