“If you think the Mozart Effect is over, however, think again. So huge was the return on Austria’s 30 million Euro investment in the Salzburg kid that repeat performances are being planned for the years ahead. Not for 2007, with its northern contemplations, nor for 2008 which has only Nikolai Rimsky-Korsakov and Olivier Messiaen in the anniversary book, but for every blessed year thereafter until 2014 – by which time the world will either have rekindled its passion for classical music, or switched off altogether.”