“In an unlikely alliance between an English opera company and a Japanese electronics giant, Sony’s PlayStation 3 games console is sponsoring a production of La Bohème which opens in London later this month. As a result, the 103-year old London Coliseum will host hi-tech PS3 machines in the theatre foyer and the show will be supported by interactive programs, in an attempt to woo fans of the high art to more modern forms of entertainment.”