“The old days are gone of business sponsorship, where the corporation wrote a large cheque in return for access to the royal box or the corporate name on a poster. Company shareholders are much more demanding than they once were about corporate spend; those working in these enterprises also want more from the relationships with arts organisations than a night at the opera. The ethos of corporate social responsibility means businesses want to see their contribution make a difference to the wider community as well as the quality of the arts.”