Short answer – it’s not worth it. “Editors should use the budgets they have for space to make their book page part of the new and ever-changing process of attention and discussion about all kinds of books, instead of relying on a static model of two or three review pieces, with no particular logic to the selection. As for ad salespeople, they should offer up reasonably priced space that would encourage an alliance between local booksellers and publishers (which is what has happened in the movie industry).”