The annual indie music orgy that is Austin’s South by Southwest festival is underway, with an unexpected twist. “Performers from countries like Australia and Norway have long added an international flair to this tastemaking festival, which is regarded as a supermarket for talent scouts to shop for new acts aiming to break through in America. But in a twist, the growing number of international players… at the festival have reversed some of the traffic — many artists from North America now visit Austin to pursue overseas opportunities, like releasing their music in Germany or booking a show in Japan.”