“The women who so identified with Bridget Jones a decade ago have now settled down and had children. The book industry noticed – and the current glut of ‘yummy-mummy lit’ is the result.” What is ‘yummy-mummy,’ you may well ask? (You may well regret asking.) Suffice to say, attaching the “literature” tag to the unbelievably formulaic genre at all is probably stretching credulity.