“Boring an audience is the one true sin in theatre. We’ve been boring audiences for decades now, and they’ve responded by slowly withdrawing their patronage. I don’t care that the recent production of The Seagull at the Royal Court was sold out. To 95% of the population, the theatre (musicals aside for now) is an irrelevance. Of that 95%, we have managed to lure in maybe 10% at some point in their lives, and we’ve so swiftly and thoroughly bored them that they’ve never returned.”