EMI’s Strategy Born Of Desperation

Why did EMI decide to remove the digital locks from its music tracks? Simple. The world’s third-largest label is in trouble. “Couple (the revenue drop) with the fact that you have a decline with no turnaround on the horizon — this move is not made from a position of strength. It’s a move of desperation. How long can you afford to see your revenues drop like that? One year and you’re in big trouble.”