Classical Music – Hear The Irony?

Time was, classical music in the popular culture conveyed High Culture class. “These days, many advertisers look to classical music for its comedic potential, something that many in the classical music business see as an opportunity. ‘We’re trying to smash preconceptions of classical music as being old-fashioned wedding or funeral music,’ says Ken Krasner, senior music consultant at Boosey & Hawkes, the world’s largest publisher of classical music. ‘We try to project fun – young, ironic, snide, energetic’.”