The New Subtitles – Now At Cannes

“The subtitles that will allow non-native viewers to follow the stories are crucial because no matter how flashy or impressive a movie may be, it’s the subtitles that can stifle or showcase its quality. Although many audiences around the world, most of whom see foreign films dubbed, consider them the cinematic equivalent of Brussels sprouts, subtitles remain an unsung yet essential tool of moviegoing. And with technology improvements, more people speaking foreign languages and the modern habit of multi-tasking, the traditional aversion to watching a film while reading it just might be on the wane.”