Organizers of the 2012 Olympics in London have unveiled the games’ logo. But critics immediately pounced: “Lord Coe has described this logo as ‘ambitious, interactive and youth-friendly’. I would describe it as hideous. Questions need be answered as to how we have ended up in this situation. Was there an open competition to supply the designs? If so, what on earth do the rejected ones look like! We need to know how much money this exercise has cost, because whatever it was, it’s been a complete waste of money.”