“MTV joins a growing cadre of video services that give users increased creative control over an artist’s vision, among them Eyespot, Gotuit and, soon, Sony Music Box. These are not to be confused with services that simply add background music to photo slide shows. Their goal is twofold: Provide labels and artists with a new promotional tool and increase revenue potential for ad-supported online music videos. The strategy for both relies on raising the value of videos online.”