“The Cult of the Amateur is a broadside attack on Web 2.0, a term we may hastily define here as that growing sector of the internet which serves mainly as a platform for user-generated content, including sites such as MySpace, Facebook, Typepad, Blogger and YouTube. The main thrust of his argument is that all this home-made content – blogs, podcasts, amateur videos and music – is an inadequate replacement for mainstream media. It may be a harmless, even occasionally enriching addition, but we can’t have both, because the former is swiftly killing off the latter.”