Pianist Louis Lortie is the very definition of a VIP at this year’s Ottawa International Chamber Music Festival. But Lortie seems to be devoting most of his time in Ottawa to tirelessly promoting the careers of other musicians. “It’s so difficult for young pianists to attract attention… I think more than ever there is a future for classical music, but we have to find audiences, managers. It’s not easy. I wanted to give them some exposure.”