Your average 20-something may not be able to tell you who Sergei Prokofiev was, but if Gabriel Prokofiev, the grandson of the composer and the man behind a London label called Nonclassical, has anything to say about it, they’ll know soon enough. Prokofiev “is bucking the downward trend by returning classical music to its populist roots. Which means moody sleeve designs instead of laborious liner notes and live events where you can get pissed and talk over the crap bits, trading ideas – as Mozart once borrowed from folk – with dance music. From anyone else, this… might look contrived, but Prokofiev is a uniquely credible broker.”