Low Numbers, Yes, But Arts TV Can Be High-Impact

“British television is not sure what to do about culture and its bosses seem to agree on only one thing: not many people watch it. … But viewing figures that can seem small when set against programmes that reach millions are still worth having. An audience of a few hundred thousand may be off the radar of ratings-chasing producers but it is far more than can ever see a performance at, say, the Royal Opera House….”