Audiences are dwindling. “TV is losing its most coveted viewers to the Internet. In a recent IBM survey of more than 2,400 households in the United States, the U.K., Germany, Japan, and Australia, 19 percent of consumers said they spent six hours or more per day on personal Internet usage, yet only 9 percent reported spending the same amount of time watching TV. Sixty-six percent reported viewing one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.”