Leaking Like A Sieve (A Music Management Strategy)

“Labels can fight the unauthorized release of their music as they have in the past with nasty court battles that tarnished the industry’s reputation. Or they can go with the flow, staying one step ahead of the leakers. Common sense suggests that album leaks can benefit both the label and the artist by providing exposure to the music, building good buzz for an upcoming release (assuming it doesn’t suck).”