“The notion that celebrities could even confer the right to cash in on their personas post mortem was in dispute until 1984, when the California Legislature passed a bill that allowed stars to leave such rights in their wills. In May of this year, however, two federal courts interpreted the bill with regard to the [Marilyn Monroe] estate in a way that excluded her and other celebrities who died before the Legislature’s action… With some nudging from the Screen Actors Guild and the Monroe estate, the California Senate drafted clarifying legislation. Senate Bill No. 771, affectionately known as the Dead Celebrities Bill, passed without objection.”