“Every Hollywood studio has a different way of measuring what its digital business is, with Walt Disney Co. right now touting fairly loudly its successes in this area and NBC among those suggesting that the coin is fairly negligible. For their part, analysts in the digital sector are increasingly hinting that the growth in the biz is anything but straight up. Some even hazard that consumers may not for years feel comfortable ditching their DVDs in favor of Internet-delivered movies and TV shows.”